Welcome to the momstown moments mom entrepreneur profile! In this ongoing feature, we bring you some of the best and brightest mompreneurs - and find out what really makes them tick. We hope to inspire mompreneurs-to-be and support mom-based businesses across Canada and around the world.
Today's featured profile:
Cheryl Yakem of Monkey Doodlez®
Cheryl is a busy mother to four young children who turned the desire to find a trim, yet absorbent cloth diaper into a thriving company with a range of products. Monkey Doodlez® was one of the first companies to market with a reusable swim diaper and not only are they adorable, they are approved for use in public pools. Their patent pending Tuck and Go system is a hit amongst dads and daycares – no more handling soiled inserts and their two-size system saves money without compromising fit.
1. Why did you become a mom entrepreneur?
After the birth of her eldest daughter, Cheryl wanted to find ways to reduce her family’s exposure to toxins such as those used in disposable diapers and wipes – but she couldn’t find a diaper she was happy with. So, she started developing her own. Now, 7 years later, Monkey Doodlez® has grown to include a range of products including All-in-One Diapers, Reusable Swim Diapers, Wipe Cubes and the patent pending Tuck and Go Diaper System.
According to Cheryl, the best part about owning her own business is that she gets to develop products that are not only healthier for babies, but ones that save families money – especially during these challenging economic times. “I just love hearing from happy customers who’ve discovered just how easy it is to use cloth diapers when they try our products,” she says.
2. What’s your biggest challenge working for yourself?
Cheryl believes that the biggest challenge in owning her own business is the same challenge that all moms face – regardless of their profession – finding a balance for herself, her family and her career.
Cheryl laughs when people say, "Oh you’re so lucky to have your own business – you can take time off whenever you want." The truth is, having your own business means you get to work whatever 24 hour shift you want and that you have to be a master multi-tasker. You quickly learn to cook dinner while planning marketing campaigns, answer emails while refereeing fights between the kids, fold laundry and design new products. The neat part is, all those efforts result in YOUR own success and rewards.
3. What advice would you give other mom entrepreneurs?
Her advice to moms thinking of running their own business is to “find your passion, because you’ll be devoting more energy to it than you can ever imagine. There’s no time off because even when you’re away from it, you’re thinking about it.” That being said, Cheryl wouldn’t have it any other way – she loves being the CEO of her own company.
Cheryl and her team are excited about the future of the company. “As parents become aware of the dangerous chemicals in products like disposable diapers and wipes, as well as how easy it can be to go reusable, I see only great things ahead for this industry,” says Cheryl. “We love being part of the movement,” she jokes.
Monkey Doodlez® is known for its commitment to producing high quality products in Canada and to employing professional sewers who work from home. Join them on Facebook, follow them on Twitter, and check out their website for full product details.