Mom entrepreneurs are on the rise. Which is good.
Know what isn’t good? The rise of the Disposable Mom Entrepreneur.
What’s a disaposable mom entrepreneur? It’s my own name for women who get into a business and then give up. She thinks she’s found a way to monetize a hobby or craft her way to a fortune in crochet hats or random widgets. Maybe she finds a business model with licensing ability and wants to try her hand at the game. Maybe even found a unique gap in the market which she fills with a passion.
Often, a disposable mom entrepreneur thinks running her own business is a great way to stay home with their kids, make some easy cash, and “work” in her spare time.
When she realises it’s not all glue gunning ribbon on hair barrettes but it’s about inventory management, Quickbooks, grumpy customers who want purple not pink, long hours at trade shows and time on Twitter – the disposable mom entrepreneur gives up. She disappears into thin air often with nothing to show because her passion fizzles.
I see disposable mom entrepreneurs shoot out of the gate all the time. They network like crazy meeting other entrepreneurs. They live on Facebook liking every other relevant fan page and chase me down on Twitter. They sell things, make things, build businesses. They make commitments to clients and colleagues. And then one day, often shortly after they started their biz, sputter and give up.
Oh, they moan, it took too much of my time. It was so much work. I was losing money. It cut into my family time. This wasn’t what I expected. I could make more income in my old job.
Those are all moanable thoughts - IF you work for someone else, when you can quit with two weeks notice. But those moans are called expectations if you’re an entrepreneur.
The difference between a DisposableMom Entrepreneur and a “real” Entrepreneur seems to me the difference in giving up – Mom Entrepreneurs give up sooner. She loses faith or her "dream" is no longer clear in vision.
Maybe it’s because many Mom Entrepreneurs have a husband pulling the real income in to fall back on so her motivation is padded. Maybe it’s because she’s running a business while also being the chief caregiver, cook and bottle washer. Maybe it’s because she never had real support to carve out time for her business. Maybe she never actually did a real business plan to understand her foreseeable future? Or something as simple as not having to go to an office, or pay an employee, or take down her storefront sign – her ego isn’t as shattered to shut down her “shop”.
Disposable Mom Entrepreneurs give up way too easily. Women give up their claim to 'fame' because the road is too hard.
This irks me to no end. Does the word commitment not mean anything anymore? Is the Disposable Entrepreneur the Generation Y version of mom entrepreneur? The Gen Y's who expect to climb the corporate ladder to President by age 25? Quick success or nothing? I want to make a million dollars today or it’s not worth my time?
You’ve gotta earn your dues, learn along the way, make mistakes and pay for them. That’s what entrepreneurialism IS. Nothing happens overnight.
Why do so many Tupperware ladies stop selling? So many barrette shops close? So many copied-another-business-idea entrepreneurs decide it wasn’t for her anymore?
Not enough skin in the game. Not enough passion for her project. Lives in a society with low commitment and where people will pat her on the back and say “you tried your best”. Even when she knows she did not.
What do you think? Do you see this same trend?
Written by our main momstown entrepreneur Ann-Marie Burton who spends an awful lot of time mentoring new mom entrepreneurs and convincing them to keep their eye on the prize and keep up the good work.