The momstown mission is on fire and we're growing right across Canada. We get inquiries every day about how to open a momstown, how does it work and what are we about? We're in expansion mode with the goal os connecting as many Canadian moms as possible - all moms need other moms.
Our mission is to: Connect neighbourhood moms. One community at a time.
momstown.ca is a social networking, media and event company geared for moms with children aged 0-6 years old. The dual goal of each momstown chapter is to connect neighbourhood moms both online and in-person with over 20 local, in-person events monthly. Additionally, as a media company we invite and integrate brands and local advertisers into our mom dialogue in a protected and real fashion.
momstown is here at the right time and the right place. momstown is part of the social networking wave that is changing the way the online world operates and how society is behaving, learning and most importantly, parenting.
Join the momstown movement
We’re looking for moms, like you, to join the momstown movement.
Team momstown: June 2012
Are you searching for a business that is flexible and family friendly? Are you passionate about children, parenting, and connecting with like-minded mothers? How about internet-savvy, enthusiastic, self-motivated and leadership driven? Are you looking for an income, a fulfilling way to contribute to your family and an at-home business you can be proud of?
momstown is a dynamic small business to run - fun event planning with revenue earned from advertising sales and membership fees. It's perfect for a mom who wants to continue being the primary parent while owning a family-focused and mommy relevant business. momstown may be the right choice for you.
A bit about momstown
momstown is the original Canadian mom network, the only mom ‘website’ to plan regular events and achieve massive reach within the social media sphere.
Initially launched in August 2007 in Burlington, Ontario, with a focus to create a more integrated moms group, momstown was an immediate success because it met a relevant need in a unique and modern fashion. Our teacher-developed momstown educational curriculum is focused on early literacy, community involvement & local parents.
Today, with strategic partnerships with CBC Kids, Scholastic Canada, Today's Parent and a study commissioned by the University of Waterloo on the benefits to mothers brought by momstown, we are not the only ones to recognize the value that momstown brings to a community.
Our national network of momstown influencers and bloggers, with real-life neighbourhood connections, is the host of hundreds of monthly community events for moms and is unique gem in Canada.
A momstown License Includes
- Exclusive license to own and run your momstown geographic territory
- Revenue from all local membership fees, local advertising via online, newsletter & email advertising, event sponsorships, & social media campaigns.
- Territory specific, social networking website, up and running from day one
- License to run proprietary momstown event programming complete with in-depth 5 year momstown national educational curriculum and program pillars.
- momstown Training & Business Support
- Access and support from a full team of momstown business owners, twice a year national conferences, ongoing training & team building
momstown is a turn-key operation, ready to be fueled by your vision and energy for your community.
"momstown is the most vibrant mom community in Canada today. They've been able to take the best of the 1980's support group and carry that into the high-tech era for modern moms today."
Ann Douglas, Author & Parenting Expert
"Having been around since momstown’s beginning, I’ve seen its team in action at national meetings and watched it grow from one chapter into a vibrant, licensed business. Momstown is a great step for any new entrepreneur who wants to work for herself, provide beneficial service to her community and stay rooted in family life. We need more momstowns in Canada!"
Julie Cole, Co-founder of Mabel's Labels
"It's been a privilege seeing Momstown grow over the past little while. My instructors have developed a lovely relationship with Momstown owners all across Canada. I love that there are businesses like Momstown that allows women to be their own bosses, that is why I started my business as well. From one mom entrepreneur to another I can honestly say that joining a strong team of people like Momstown will be a wonderful experience."
Laura Berg, President and Founder of My Smart Hands
Who's the mama behind momstown?
Ann-Marie Burton is the owner and co-founder of momstown.ca and motivated to grow momstown with an expansion strategy built on mom entrepreneurs. As the mother of 3 very young children, Ann-Marie intimately understands the mom consumer and the passion of mom entrepreneurs. Her own passion comes from building a dynamic business model, inspiring other entrepreneurial momstown mamas and developing a national momstown platform to connect and support neighbourhood moms across Canada.
Prior to becoming a mother and launching momstown, Ann-Marie spent 8 years in Customer Development and Marketing at Unilever Canada and has a degree in Honours English & Communications from Wilfrid Laurier. Ann-Marie was honoured to win the 2011 Mom Entrepreneur of the Year Award from SavvyMom Media, has been named the Woman of the Week by Women’s Post, listed as one of Canada’s top 50 Mompreneurs in 2010 and is regularly featured in print, online and television.
Ann-Marie is well suited for the task of both developing the momstown brand and for leading our ever growing team of entrepreneurial momstown mamas. Still based in Burlington, momstown has an official “HQ” team of 4 who support Ann-Marie with Business Development, Marketing, Online Publishing and Team Leadership.
Reach out to momstown
Can't stop thinking about the momstown opportunity? Reach out to us. The first step for more information is to fill in this form here and a package will be sent to you. Next, once you've decided you'd like to pursue momstown further, we set up a phone call to discuss. Thirdly, you get to work on a business plan to submit to momstown HQ. This way we can evaluate your business skills and you can dig in and decide if running a momstown chapter is what you really want to do.
At any point, feel free to reach out to Ann-Marie or the whole team of momstown entrepreneurs to get their take on the business and the fabulous team we've built. Each one will say the team community is compelling, inspiring and supportive and I know they will also all admit, that being a momstown entrepreneur is a lot of work. Flexible? Yes. Family Friendly? Yes. Hard work? Absolutely.
Read on for some of our own team member's take on the momstown business and the commitment they have to execute the momstown mission of connecting fellow moms.