June, 2012

How do I join the momstown team?

The momstown mission is on fire and we're growing right across Canada. We get inquiries every day about how to open a momstown, how does it work and what are we about? We're in expansion mode with the goal os connecting as many Canadian moms as possible - all moms need other moms.

Our mission is to: Connect neighbourhood moms. One community at a time.


momstown.ca is a social networking, media and event company geared for moms with children aged 0-6 years old. The dual goal of each momstown chapter is to connect neighbourhood moms both online and in-person with over 20 local, in-person events monthly. Additionally, as a media company we invite and integrate brands and local advertisers into our mom dialogue in a protected and real fashion.



momstown is here at the right time and the right place. momstown is part of the social networking wave that is changing the way the online world operates and how society is behaving, learning and most importantly, parenting.



Join the momstown movement

We’re looking for moms, like you, to join the momstown movement.

 

momstown teamTeam momstown: June 2012

 

Are you searching for a business that is flexible and family friendly? Are you passionate about children, parenting, and connecting with like-minded mothers? How about internet-savvy, enthusiastic, self-motivated and leadership driven? Are you looking for an income, a fulfilling way to contribute to your family and an at-home business you can be proud of?

momstown is a dynamic small business to run - fun event planning with revenue earned from advertising sales and membership fees. It's perfect for a mom who wants to continue being the primary parent while owning a family-focused and mommy relevant business. momstown may be the right choice for you.

momstown baby

 

A bit about momstown

momstown is the original Canadian mom network, the only mom ‘website’ to plan regular events and achieve massive reach within the social media sphere.

Initially launched in August 2007 in Burlington, Ontario, with a focus to create a more integrated moms group, momstown was an immediate success because it met a relevant need in a unique and modern fashion. Our teacher-developed momstown educational curriculum is focused on early literacy, community involvement & local parents.

Today, with strategic partnerships with CBC Kids, Scholastic Canada, Today's Parent and a study commissioned by the University of Waterloo on the benefits to mothers brought by momstown, we are not the only ones to recognize the value that momstown brings to a community.

Our national network of momstown influencers and bloggers, with real-life neighbourhood connections, is the host of hundreds of monthly community events for moms and is unique gem in Canada.

A momstown License Includes

  • Exclusive license to own and run your momstown geographic territory
  • Revenue from all local membership fees, local advertising via online, newsletter & email advertising, event sponsorships, & social media campaigns. 
  • Territory specific, social networking website, up and running from day one
  • License to run proprietary momstown event programming complete with in-depth 5 year momstown national educational curriculum and program pillars.
  • momstown Training & Business Support
  • Access and support from a full team of momstown business owners, twice a year national conferences, ongoing training & team building

momstown is a turn-key operation, ready to be fueled by your vision and energy for your community.


momstown Testimonials

"momstown is the most vibrant mom community in Canada today. They've been able to take the best of the 1980's support group and carry that into the high-tech era for modern moms today." 
Ann Douglas, Author & Parenting Expert

 

"Having been around since momstown’s beginning, I’ve seen its team in action at national meetings and watched it grow from one chapter into a vibrant, licensed business. Momstown is a great step for any new entrepreneur who wants to work for herself, provide beneficial service to her community and stay rooted in family life. We need more momstowns in Canada!"
Julie Cole, Co-founder of Mabel's Labels

 

"It's been a privilege seeing Momstown grow over the past little while. My instructors have developed a lovely relationship with Momstown owners all across Canada. I love that there are businesses like Momstown that allows women to be their own bosses, that is why I started my business as well. From one mom entrepreneur to another I can honestly say that joining a strong team of people like Momstown will be a wonderful experience."
Laura Berg, President and Founder of My Smart Hands

 

Who's the mama behind momstown?  ann-marie burton

Ann-Marie Burton is the owner and co-founder of momstown.ca and motivated to grow momstown with an expansion strategy built on mom entrepreneurs. As the mother of 3 very young children, Ann-Marie intimately understands the mom consumer and the passion of mom entrepreneurs. Her own passion comes from building a dynamic business model, inspiring other entrepreneurial momstown mamas and developing a national momstown platform to connect and support neighbourhood moms across Canada.

Prior to becoming a mother and launching momstown, Ann-Marie spent 8 years in Customer Development and Marketing at Unilever Canada and has a degree in Honours English & Communications from Wilfrid Laurier. Ann-Marie was honoured to win the 2011 Mom Entrepreneur of the Year Award from SavvyMom Media, has been named the Woman of the Week by Women’s Post, listed as one of Canada’s top 50 Mompreneurs in 2010 and is regularly featured in print, online and television.

Ann-Marie is well suited for the task of both developing the momstown brand and for leading our ever growing team of entrepreneurial momstown mamas. Still based in Burlington, momstown has an official “HQ” team of 4 who support Ann-Marie with Business Development, Marketing, Online Publishing and Team Leadership.

 

Reach out to momstown

Can't stop thinking about the momstown opportunity? Reach out to us. The first step for more information is  to fill in this form here and a package will be sent to you. Next, once you've decided you'd like to pursue momstown further,  we set up a phone call to discuss. Thirdly, you get to work on a business plan to submit to momstown HQ. This way we can evaluate your business skills and you can dig in and decide if running a momstown chapter is what you really want to do.

At any point, feel free to reach out to Ann-Marie or the whole team of momstown entrepreneurs to get their take on the business and the fabulous team we've built. Each one will say the team community is compelling, inspiring and supportive and I know they will also all admit, that being a momstown entrepreneur is a lot of work. Flexible? Yes. Family Friendly? Yes. Hard work? Absolutely.

 

Read on for some of our own team member's take on the momstown business and the commitment they have to execute the momstown mission of connecting fellow moms.

Why Doing what you Love (momstown!) will repay you in Spades


How momstown mompreneurs thrive with mentors and a team


How to find focus as a Work At Home momstown mom


momstown Mom Entrepreneurs are Rockstar Business women

Reflections as an entrepreneur and a momstown mama

A newbie's take on the momstown national team conference

 

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21 Tips to Prepare Your Child For Summer Camp

Our Kids NetThis guest blog post is brought to you by Christl Dabu for OurKids.net, Canada's trusted source for camps and schools.


It’s a place where phone calls and emails are limited and cellphones are usually banned. But in the real world of camp, “bubble-wrapped” kids will get an experience of a lifetime.

The hardest part for parents of first-time campers is not only getting children to adjust to a digital-free world but also allowing them to find their own wings.

Catherine Ross, former camp director and communications manager of the Canadian Camping Association, understands the “leap of faith” it requires for parents to send their children to overnight camp.

“On countless arrival days, I greeted many cautious, apprehensive, wide-eyed new campers,” Ross writes in Our Kids Media’s Preparing for Camp e-book for parents of new campers. “Two or four weeks later, I waved goodbye to the same children – now happy, relaxed and definitely more confident.”

With Our Kids Media’s and Ross’ tips on preparing for camp, one of the most life-changing events of your child’s life won’t cause much anxiety for your family anymore.

Advice for New Campers
•    Familiarity can calm fears and worries about anything new. If visiting the camp in advance is not possible, check out the camp’s website, view the DVD and other materials sent by the camp, chat about your concerns with your parents, and get answers to your questions, Ross says. “Make the pre-camp preparation part of the experience so (campers) get excited and know what to expect,” she says. “The more you know, the less you’re going to be concerned of the unknown.”
•    Talking to friends who have been to camp can help make the new experience less scary.
•    To experience being away from home, sleep over at a friend’s or relative’s house.
•    Learn to be more independent by helping with chores, such as shopping with your parents, making the bed, organizing belongings, and packing and preparing what you need to bring to camp.

Advice for Parents
▪    Share as much information as you can about the camp. Attend orientations for new campers, or go on a pre-camp visit of the site with your child.
▪    When packing, include well-worn clothes that can withstand dirt and pine gum.
▪    Avoid packing money or jewellery.
▪    To prevent mixing up belongings with others, use iron-on labels, or label all clothes and equipment with permanent marker or bright nail polish. (Click here to see a list of suggested items to pack.)
▪    Pack an adequate supply of medication with clearly labelled dosage instructions.
▪    Store your child’s EpiPen, asthma puffer and other items he or she needs to access immediately in a fanny pack.
▪    Include a list of all campers’ belongings to avoid losing any.
▪    Let camp health care staff know if your child has recently discontinued medication, such as Ritalin, or has been exposed to a communicable disease.
▪    If your child is apprehensive about camp, inform the camp director so counsellors can give even more attention to him or her.
▪    Chatting about camp in a casual and positive way without dwelling on the negative or creating unrealistic expectations can help immensely in preparing the first-time camper.
▪    Ask your child to think about what he or she wants to do and learn at camp. Allow your child to set goals and enjoy his or her own first impressions about camp to avoid clashes between your agenda and your child’s preferences. With camp’s focus on fun and safety, learning and achievement in a safe environment will happen at your child’s own pace.
▪    If your child is committed to finish the session, he or she has a better chance of experiencing success and meeting goals. On the other hand, promising your child that he or she can leave whenever they want may encourage him or her to test this, or give up easily instead of gaining valuable life lessons.
▪    Check your child’s hair for head lice or ensure your child gets treatment before starting camp.
▪    Since most new campers never experience prolonged homesickness, parents should not raise the issue unless the child brings it up. If your child expresses his or her concerns about being homesick, reassure him or her that it is normal to miss home, and he or she will be okay and will not be alone at camp as counsellors will always be there to help.  Remind your child about the many new and exciting things to do at camp that will make the time fly by.
▪    Prepare short letters that are positive, newsy, encouraging and supportive to your child during the time he or she is away. Ask relatives if they would like to write as well. You can slip a letter in your child’s bag to pleasantly surprise him or her at the first day at camp. Pack paper, pen and addressed, stamped envelopes for your child.
▪    Avoid packing or sending candy or food as most camps ban them for good reasons.
▪    One of the most important tips for parents of new campers? “I think it’s involving the child every step of the way so there are no surprises,” Ross says.

Give your kids a Summer Camp experience this year. Find top camp for kids and teens at www.ourkids.net/camp.

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Offer and Refund Details

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momstown is celebrating our 5th Birthday with free, family events this summer!

birthday ad

momstown is turning 5 this year - it's a huge milestone and we are hosting free, family events across Canada so you can come and celebrate with us!

 

momstown birthday logo

 

Our birthday events are open to the public and are all happening in August in our momstown chapters across the country!

 

Birthday Banner

 

It's momstown's 5th Birthday and you're invited to celebrate with us! FREE Family fun like entertainers, crafts, loot bags, prizes, toy demos and birthday cake. Every location will have a live character to meet! We've also got tons of different activities set up to align with our  6 Program Pillars - there will be something for everyone!

 

We've got some great sponsors on board to help make this our biggest bash yet!

 

Todays' parent logoOur fabulous media sponsor!
Watch for us in the August issue and get ready for a super surprise for some lucky members at our events.

 

kids cbcThanks to our friends at Kids CBC for sending their live characters! In select locations your kids can visit with Busytown's Huckle, Bo on the Go, Super Why, Patty Sullivan, and Mamma Yamma!

 

 

britax logoWho knows about kids' mobile systems and car seat safety more than our friends at Britax? Be sure to check out the huge product giveaways at your local birthday event - and online.

 


melittaLove coffee? Love 'me-time'? Then you'll be glad that Melitta coffee loves momstown! Look for some great prizes and some "me time mojo" to enjoy a little something just for you!

 


conagraWhat party would be complete without snack time? Look for our ConAgra-sponsored snack table and check out some tasty treats the whole family can enjoy!

 


fisher priceIt's Party Playtime, thanks to Fisher-Price! Don't miss the Fisher-Price Play Station where you and your little ones can try out some of the latest and greatest toys in town!

 


scholastic Who loves Clifford the Big Red Dog? Some of our chapters - and guests - will be lucky enough to have a guest appearance by everyone's favourite puppy pal!

 


red cross logoSafety first! Thanks so much to our friends at the Red Cross who will be showing their support at various communities across the country!

 

 

 

Check out what fun we had last year!

 

 


Check out your local community's blog for location and activity details - just click below on the chapter name:

 

Barrie

Brampton

Burlington

Calgary

Central Alberta

Edmonton South  &  Edmonton North

Georgina/East Gwillimbury

Guelph

Hamilton

Kitchener-Waterloo

Newmarket-Aurora

Milton

Mississauga

Oakville

Ottawa

Victoria

Winnipeg

 

Save the date - find the party in your community:

 

clifford_momstown_birthday

hamilton_superwhy_momstown

patty_milton_momstown

Bo_momstown_ottawa

huckle_momstown

mammayamma_momstown

 

If you can't join us in person, join us online! We're hosting a fan party on August 16th and will have tons of great prizes to be won online on our contest page throughout our birthday month!

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Is your husband the dad you want him to be?

When I married,  eleven years ago this Father’s Day weekend,  I knew I was marrying a light hearted, fun-loving guy who thought kids were pretty cool. A teacher by training, a guy who loves to coach and lead kids to be the best they can be. Yet, also a man who poured with anxious sweat when holding a friend’s baby.

 

fathers day 2010

Father's Day 2010: Lauren 4.5, Andrew 2.5, Megan 3 months

 

Fast forward and find my husband as the dad of 3 very young kids. My inexperienced, sweaty pre-baby husband blossomed into a caring, doting father the moment he first held our firstborn. When we suffered a miscarriage, this impacted Michael more than I expected and made him appreciate our babies that much more. Nothing is ever a given when it comes to children in any aspect, and we learned that lesson early. 

 

Keen to carve out his role right away, Michael immediately jumped in and found a spot he could ‘own’. He practically wrestled our scrawny newborn from the nurse when it was bath time, I sat quietly (so hard!) as he learned how to bath our child. Since then, I can count on two hands the number of baths I’ve given the kids over the last 6.5 years.


Not one to read parenting books or search online to define his parenting style, the Daddy in this house parents by instinct. He learns by doing. And redoing, until his roles are firmly stamped down.


He’s a team player but he also likes to have his own domain. Parenthood is no different so bathing, swimming, all sports and haircuts are some of the things I don’t meddle with. And that’s where the fatherhood confidence comes from – practise makes perfect. Sometimes  moms get too concerned about details and we don’t allow dads to step in. Yet in order for Dad to step up to the task for being a good dad, Mom needs to move over and allow him to find his own way.


Because Michael has been so hands on from the start, he has always understood how HARD this job of parenting is. He’s never stood at the sidelines. In the drowning moments of parenthood, many men throw a symbolic life preserver to their wife along with passive sympathy. Instead, Michael does the unexpected,  he climbs into the situation and works with me to fix the problem, whether that be sleep training a child single-handedly, owning puke patrol or finally making the call that we need a date night and booking a babysitter. 


He’s that guy.  The kind of Dad that Hallmark cards are made of.  I lucked out big time.


Now, not everything is perfect nor is it always roses in the parenthood department. I like that he leads with instinct yet I don’t always agree with his tactics. But they are HIS tactics, and I do respect that. And I owe him that respect as he gives it wholeheartedly to me when it comes to how I choose to mother. Together, we  are raising 3 fabulous kids with our combined parenting strategy and so far, it’s working really well for us.

I looked back on Father’s Day pictures from the past 7 years and there’s a consistency in each picture. Sheer joy.  And a pride that leaves no words.  My guy’s guy husband can go to mush with emotion over the raw love and vulnerability that comes with being a parent.  Those traits I love and appreciate so much.


3 things I've learned from my husband to be a better parent:


first fathers day

Find Joy in the Simple Things  

The way a baby’s giggle is simply contagious, that’s what childhood should be about. Don’t contaminate it with our adult stuff, just enjoy it with your children.

 

michael strawberries
Treat each experience like it’s the first time.
A tough one to do when it feels like life is on repeat, but parents need to remember each experience is new to our kids. Watch your child’s face when they discover something new and it will become new again to you through their eyes.



 pool jumping

Celebrate the Kid in Yourself
That’s something Michael does very well, and reminds boring me of that often. It’s FUN to use silly voices, dance like a maniac, and run around using your outside voice INSIDE.  And the kids love it!

Happy Father’s Day Michael, you’re an incredible example of what a father should be. xo

 

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Fisher Price Real Mom Moment - Introducing our June winner

fisher price joy of learning

Each month, Fisher-Price recognizes an every-day mom, nominated by her peers, with the Real Mom Moment award. It's their way of  honouring the moments that make motherhood so special. This month, we honour Brandi from momstown Central Alberta. She is thrilled to be receiving this honour and will be enjoying the Fisher-Price Wheelies Rampway with her children.

 

Fisher price real mom moment

Brandi is a mother of two daughters and a very active member of momstown Central Alberta. She tirelessly volunteers with momstown and helps makes the community what it is. She recently spent five hours making shirts for the Children's Festival! She's also a whiz with craft preparation and always has time to give, even with the recent loss of her Dad, and a child with cystic fibrosis. She's always willing to look after someone else's child when they need a hand.

 

momstown moments chatted with Brandi about her experiences with motherhood. She has a unique perspective and was very open with her thoughts.

 

MM: What did you find to be the biggest change to your life when you had your first child?
 

Brandi: I would say the biggest challenge I faced with having my first child was adjusting to not working full-time anymore and finding other new moms and getting out of the house but that issue was solved when I joined momstown.
 
MM: What has surprised you the most about motherhood?
 

Brandi: The thing that surprised me the most about motherhood is just how fulfilling it is and how hectic things can get in matter of moments.
 

MM: Can you tell us about one of your favourite moments with your children so far?


Brandi: One of my favorite moments with my children so far was when we baked cookies for a children's lunch program here in Red Deer. My oldest daughter Madison and my youngest daughter McKenzie were so proud of what we accomplished for someone else.

 

MM: What are you most looking forward to with your family as your children grow older?


Brandi: The thing I am looking forward to the most as my children get older is making memories with them. Making each moment count. Madison is living on borrowed time by having Cystic Fibrosis. Cystic Fibrosis is a fatal genetically inherited disease that currently does not have a cure.
 
 

MM: What advice would you give to a woman who is about to become a mother?


Brandi: The advice I would give to a woman who is about to become a mother is expect the unexpected and ask for help if you need it.  

 

fisher price wheelies rampwayWe thank Brandi for her story - and hope she and her children have lots of fun with the Little People Wheelies Rampway from Fisher-Price!


Want to nominate a mom in your momstown community? Email us and tell us about her Fisher Price Real Mom Moment - she might just be our next winner!

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Water safety challenge from the Red Cross - What's Wrong with this Picture?

June is water safety month - and the Red Cross are the experts when it comes to training and informing the public about water safety awareness. momstown is proud to partner with Red Cross Canada in offering water safety workshops for momstown members in communities across Canada.

 

I think a lot of us experienced moms think we've got it figured out when it comes to water safety. Take the kids to swimming lessons and keep an eye on them in the pool, right?

 

Turns out there's a lot more to water safety than just 'common sense'. Let's test your water safety awareness:

 

What's wrong with this picture?

water safety Red Cross

 

At first glance, the above image looks like a typical backyard pool. However, it has a number of dangers that might not be easy to spot without a trained eye. Recent polling by Ipsos Reid, on behalf of the Red Cross, shows that there is still a gap in Canadians’ behaviour around the water:


•    Only 46 per cent of children know how to swim.
•    For 51 per cent of Canadians, ‘not allowing children under 10 to access the pool area’ is their only strategy to prevent injuries related to backyard pools. This relies too much on verbal commands.
•    11 per cent of Canadian respondents who own a pool indicate they are doing nothing to prevent access to the pool for children under 10.

Can you point out what's wrong with the picture above?

Comment below - we'll reveal the final answers on June 15th!

 

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